Real numbers. No "let's chat."
Most agencies hide pricing because their pricing is bad. Ours isn't. Here it is, three product lines, tier specs visible, no hidden line items.
Bid intelligence
Start with the Engine. Add modules when one question matters more. Keep it current with a month-to-month plan. Reports are delivered as watermarked PDFs (so leaks are traceable). 7-day refund if the deliverable isn't useful. Pay first, deliverable after.
The Engine, $1,500 to start
- Discovery Audit: 36-month bid record, losses by named competitor with dollar gaps
- Winning-price breakdown: what the winning bids actually were, where public record allows
- Website + Google presence health vs your top 3 rivals
- 90-day capture roadmap
- First month of the weekly RFP digest
- One pursuit-coaching call
- Watermarked PDF, single recipient
- The bundle auto-includes only what applies to your trade.
- The winning-price breakdown leans on the bid tabs we hold for your work type.
- The report says what we have for your agencies and what we don't.
- We show what the winning bids were, from public award records. We do not claim line-by-line breakdowns of losing bidders' sheets, those line items are not public.
- Federal encroachment mapping is a trade-specific add-on, where applicable (union-signatory electrical and similar), added only after we verify signatory status.
Add-on modules (à la carte or added to the Engine)
- Deep profile of a single competitor in your lane
- Their win record by agency, from public award data
- The dollar gaps on the contracts you both bid
- What the winning bids were on those jobs, where public record allows
- Who currently holds the work, and the renewal calendar
- The winning-price band for that agency's contracts, where published
- How they buy: open bid, cooperative routes, set-asides
- A specific path to your first win there
- The winning-bid range for a specific job type in your region
- Drawn from public award records and published bid tabs
- Where you've been landing relative to that band
- Sources cited so you can check every number
- Pre-bid response review
- Winning-price context for this specific RFP, from public record
- Davis-Bacon labor build-up if federal
- 30-minute pre-submission call
Recurring tiers (month 2+)
- Weekly RFP digest in your trade
- Recompete and renewal alerts
- Everything in Watch
- Quarterly Discovery Audit refresh
- Pursuit help when a bid you want comes up
- Everything in Engine
- Google Business Profile management
- We draft your bid responses
Website builds
Fast static site. $0/month recurring hosting. You own everything.
- 5 pages: Home, Services, Service Areas, About, Contact
- Mobile-first responsive
- Contact form with email notifications
- Click-to-call on every page
- Google Maps embed
- Photo gallery (up to 12 photos)
- Local schema markup
- Fast static hosting ($0/mo)
- 1 round of revisions
- 1-hour handoff support
- Everything in Starter
- 8-12 pages
- Service-area landing pages (1 per neighborhood, up to 8)
- Photo gallery (up to 30 photos)
- Reviews carousel from your GBP
- Blog setup (we write 2 starter posts)
- Google Business Profile feed embed
- 2 rounds of revisions
- 2-hour handoff support
- Everything in Standard
- 15+ unique pages
- Programmatic SEO (every service × neighborhood = a page)
- Lead-capture forms with email + SMS notifications
- Booking calendar integration
- Customer photo upload form (for issue diagnosis)
- Live chat widget (optional)
- 3 rounds of revisions
- 3-hour handoff support
Add-ons (any tier)
| Add-on | Price |
|---|---|
| Logo only (if needed) | $200 |
| Starter branding kit, logo + business cards + basic marketing pieces (skip if you already have a brand) | $350 |
| Migration from existing site (preserve content + URLs) | $200 – $500 |
| Schema markup audit + fix on existing site (no rebuild) | $500 |
Payment terms: 50% upfront via Stripe, 50% on launch day. Premium tier supports a 4-5 month payment plan at +5% premium.
SEO + GBP retainer
Cancel any time, no contract, month-to-month.
First 90 days, $250/mo
Your trial period. Lower price gives us both runway: we prove the work matters, you build confidence in the deliverables. After 90 days, the rate steps to $500/mo unless we agree otherwise.
$500 one-time setup fee covers: GBP manager add, tracking phone number provisioning, category cleanup, Q&A seeding, baseline call-volume measurement, kickoff call.
Bundle with web build → setup fee waived.
Month 4+, $500/mo
Standard rate after the trial period. Same scope as the trial, we're not adding hidden line items. The price reflects honest labor cost (2-3 hours/month of my time) + reasonable margin.
If we're producing measurable lead lift and you want to scale, we have a Premium tier ($750/mo) for multi-location / multi-service businesses with weekly written reports + ad-hoc audits.
What's included every month
| Deliverable | Cadence | Why it matters |
|---|---|---|
| GBP posts | 3-4 / week | Google ranks active profiles higher than dormant ones |
| Review responses | Within 24h of new review | 88% of consumers read review responses; high response rate signals you care |
| Q&A management | Within 48h of new question | Unanswered Q&A makes you look closed; competitors answer in 24h |
| Photo refresh | 3-5 new / month | Recent photos signal Google your profile is being actively maintained |
| Category audit | Quarterly | Google adds new vertical-specific categories, we keep yours current |
| Call tracking | Continuous | tracking phone number on your GBP forwards to your real line; we log every call |
| Performance report | Monthly | 1-page summary: calls, profile views, posts, reviews, ranking-map progress |
What's NOT included (and why)
Paid Google / Facebook ads. Different game, different metrics. Most contractors who try organic + paid simultaneously over-spend on the wrong one. Get the foundation right first.
Long-form content marketing. Blog post mills don't move the phone for service and general contractors. Skip it.
Social media management. Instagram doesn't book HVAC service calls.
Website hosting fees. Your site lives on a fast static stack at $0/mo. There's nothing to bill you for.
"Review removal" services. They don't work, and the ones that "work" violate Google's terms.
Off-page link building. Risk of penalty for ROI most contractors won't notice.
Bundle pricing
The Engine already bundles the bid intel side into one package. If you also want a website and ongoing GBP management, here is how it stacks.
- Discovery Audit + winning-price breakdown
- Website + Google presence health vs your top 3 rivals
- 90-day capture roadmap
- First month of RFP digests + one coaching call
- Auto-includes only what applies to your trade
- Everything in the Engine
- Website build, your tier ($1,500-$5,000)
- SEO retainer setup fee waived on the web build
- One platform, one invoice
- Weekly RFP digest + recompete alerts
- Quarterly Discovery Audit refresh + pursuit help
- Google Business Profile management
- We draft your bid responses
Web + SEO bundle, no bid intel
If you skip bid intel and just want the website + SEO retainer, we waive the $500 retainer setup fee.
| Bundle | Setup | First 90 days SEO | Month 4+ retainer | Saves |
|---|---|---|---|---|
| Starter (5-page site + retainer) | $1,500 | $250/mo × 3 | $500/mo | $500 setup fee |
| Standard (10-page site + retainer) | $2,500 – $3,500 | $250/mo × 3 | $500/mo | $500 setup fee |
| Premium (15+ page site + retainer) | $4,000 – $5,000 | $250/mo × 3 | $500/mo | $500 setup fee |
Cancellation, refunds, payments
SEO retainer cancellation
- Cancel any time. No contract, no early-termination fee.
- Cancel mid-month → we finish the work for that month, then stop billing.
- You keep the tracking phone number? Your call. If you want to keep it, we transfer it; if not, we release it.
- You keep the audit reports + lead-attribution data we generated for you.
Web build cancellation + refunds
- Cancel within 7 days of kickoff → full refund minus $200 admin fee.
- Cancel after week 1 (wireframes delivered) → 60% refund of upfront.
- Cancel after week 2 (content drafted) → 30% refund of upfront.
- Cancel after week 3 (build complete) → no refund, but you take what's been built.
Payment methods
- Stripe invoice (credit card, ACH, bank transfer)
- 50% upfront / 50% on launch (web builds)
- Monthly billing for retainers (auto-charged on the same day each month)
- Premium tier web builds: 4-5 month payment plan at +5% premium
Satisfaction guarantee
- If we miss agreed deliverables (posts published, reviews answered, reports sent), you cancel and we refund the month.
- We don't guarantee Google rankings, those aren't ours to control. Any agency that does is lying.
- 30-day post-launch warranty on web builds: bugs we introduced get fixed free.
Want it tailored to your business?
The free SEO audit shows which web + SEO tier fits. The free bid intel sample shows which procurement contracts your trade should be bidding. Pick one or both.