Three product lines. All three move the phone.
Most contractors don't need an "agency." They need to win more bids, get found on Google, and have a website that doesn't embarrass them. We do those three things well, for fair prices, and we'll tell you upfront which ones you actually need.
Bid intelligence
We track California public award records, deepest in Southern California (San Diego, Orange County, Riverside, LA, and the Inland Empire), and on 2,182 contracts we have the full bid tab: the winner, every losing bidder, and the exact amount each one bid. For Caltrans and highway work we go to the line-item level: 394,125 per-bidder item prices across 1,294 projects. We turn that into pursuit pipelines, competitor reports, and capture intel for your specific firm, your specific trade, your specific counties.
What you can buy
- The Engine, $1,500 to start. The flagship package, delivered in week 1: your 36-month bid record with losses by named competitor and the dollar gaps, what the winning bids actually were where public record allows, your website + Google presence health vs your top 3 rivals, a 90-day capture roadmap, your first month of RFP digests, and one coaching call. Auto-includes only what applies to your trade.
- Recurring plans, from $300/mo. Watch ($300/mo, weekly RFP digest + recompete alerts), Engine ($500/mo, adds a quarterly audit refresh + pursuit help), Managed ($850/mo, adds GBP management + we draft your bid responses). All month-to-month.
- Add-on modules. Competitor Dossier ($500), Agency Playbook ($500), Win-Price Benchmark ($350), Pursuit Support / Bid Coach ($500 per pursuit). Buy à la carte or add to the Engine.
- Trade-specific add-on, where applicable. Union-signatory electrical and similar shops can add a federal Encroachment Tracker, added only after we verify signatory status.
What we cover
- 200+ California cities we can track, deepest across San Diego, Orange County, LA, and the Inland Empire
- California counties + their procurement arms, strongest in the Southern California counties
- School districts (K-12) and community college districts
- UC + CSU university procurement
- Water districts, sanitation districts, fire districts, transit agencies, port authorities
- State agencies including transportation, water, and general services
- Federal facilities operating in California (Navy, GSA, VA, USACE, DOD)
- Cooperative purchasing programs that route work to pre-approved vendors
- Sources-sought + pre-solicitation notices (early-warning intel)
- Bid tab pricing where the agency publishes losing bidders + amounts
Coverage is deepest in Southern California and thins out elsewhere in the state. The free bid intel sample shows exactly what we have for your trade and counties before you pay. Open RFPs update continuously. Historical award + bid-tab data refreshed in batches as agencies publish results.
Website builds
Fast static sites with $0/mo hosting. They're fast, secure, mobile-first, and cost $0/month to host. We build them once, hand them over, and you own everything.
What every build includes
- Mobile-first responsive design (most of your traffic is mobile)
- Click-to-call phone numbers on every page (`tel:` links)
- Working contact form with email notifications to your inbox
- Google Maps embed on the contact page
- Local schema markup so Google understands you're a real business
- Photo gallery
- HTTPS / SSL by default
- Page speed scores in the 90s on Lighthouse mobile
- Google Analytics 4 setup
- Google Search Console verification
- Hand-off documentation: how to update photos, hours, phone
- 30-day post-launch warranty on bugs we introduced
What none of our builds need
- Monthly hosting fees ($0/mo on fast static hosting)
- WordPress, plugins, security updates
- Page builders (Wix, Squarespace, GoDaddy)
- Subscription page-builder lock-in
- 3rd-party form services that break
- Slow JavaScript frameworks
If you currently pay $20-50/mo for hosting, that goes away on launch day.
Three tiers
| Tier | Price | Pages | Best for |
|---|---|---|---|
| Starter | $1,500 | 5 pages | Contractors with no website (or a broken one) who need basic Google credibility fast |
| Standard | $2,500 – $3,500 | 8-12 pages | Contractors who want service-area landing pages for SEO from day 1 |
| Premium | $4,000 – $5,000 | 15+ pages | Established contractors competing head-to-head with Birdeye-built competitor sites |
SEO + GBP retainer
A real person posts on your Google Business Profile, answers every review within 24 hours, tracks every Google call, and sends you a one-page report once a month. That's it. No fluff, no padded line items, no "social media management" nonsense.
What we do every week
- 3-4 GBP posts, service-specific, seasonal, written for your trade. Drafted by us, sent to you for approval before publishing.
- All review responses, every new review gets a reply within 24 hours, in your voice, vertical-tuned.
- Q&A management, every question on your GBP gets answered. We seed 3-5 helpful ones during onboarding.
- Photo refresh, old photos rotated out, new job photos added monthly.
- Category + attribute audits, your GBP categories stay current as Google rolls out new ones for your trade.
What we measure every month
- Call tracking, your GBP gets a tracking phone number that forwards to your real line. We log every Google-originated call.
- GBP Insights, clicks, calls, direction requests, photo views, pulled into your monthly report.
- Search Console rankings, track where you rank for your top 5 keywords month over month.
What you get on day 1
min onboarding
Add our team email as a manager on your GBP (no OAuth, no login sharing). Done.
hours to first post
First post live within 24h, tracking number installed, baseline measurement started.
days to first report
Day-30 report shows calls, posts, reviews answered, and Google source revenue.
One package to start, one plan to keep it going
The Engine already bundles the bid intel side into a single $1,500 package, delivered in week one. From month two, a recurring plan keeps the pipeline fed. Add a website any time, and the SEO retainer setup fee gets waived on the build.
- 36-month bid record, losses by named competitor with dollar gaps
- Winning-price breakdown, where public record allows
- Website + Google presence health vs your top 3 rivals
- 90-day capture roadmap
- First month of RFP digests + one coaching call
- Auto-includes only what applies to your trade
- Watch, $300/mo: weekly RFP digest + recompete alerts
- Engine, $500/mo: Watch + quarterly audit refresh + pursuit help
- Managed, $850/mo: Engine + GBP management + we draft your bid responses
- Add a website any time, setup fee waived on the build
Just websites + SEO?
If you skip the bid intel side and just want the website + SEO retainer, the $500 retainer setup fee gets waived. Site goes live and retainer kicks off the same day.
- 5-page website
- SEO retainer first 90 days
- Then $500/mo retainer
- Saves $500 setup fee
- Single launch day
- 10-page website
- Service-area landing pages
- SEO retainer first 90 days
- Then $500/mo retainer
- Saves $500 setup fee
- 15+ page website
- Programmatic SEO landing pages
- Lead-capture + booking calendar
- SEO retainer first 90 days
- Then $500/mo retainer
What we don't do.
If you need any of these, we'll tell you upfront and refer you to someone who specializes, not pretend to add it as a line item.
Paid ads
Google Ads, Facebook Ads, LSAs. Different game, different metrics, different budgets. Get organic right first.
Deep brand identity systems
Starter branding (a clean logo, business cards, basic marketing pieces) is an optional add-on if you need it. Already have a logo and brand? We use yours, no charge. For a full brand identity system with extensive guidelines, hire a specialist designer.
Social media management
Service contractors don't get jobs from Instagram. They get jobs from Google. Don't pay anyone to post for you on social.
Email marketing
Adjacent to what we do, but a different specialty. If you need it, we'll refer.
Reputation management
We answer your reviews. We don't write fake ones, sue people who left bad ones, or pay for "review removal" services.
Content marketing
Long-form blogs and video production meant to rank your business. Doesn't move the phone for service and general contractors. (Our own launch book is a free resource for owners, not a service we sell you.)
Two free audits. Pick one or both.
The SEO + GBP audit shows you why Google isn't sending you calls. The bid intel sample shows you which public contracts in your trade you should be bidding. Both free, both honest, no signup spam.